Ars Electronica 2021 –
a progressive web design

The Ars Electronica is one of the most renowned festivals in the field of new media art and design. As part of the festival in 2021, Andreas Ingerl and Moritz Schell curated the Ars Electronica Garden Berlin under the theme ARTIFICIAL REALITY – VIRTUAL INTELLIGENCE. This exhibition featured works by students from the Communication Design BA program at the University of Applied Sciences Berlin.

Part of this work was to create a corporate identity as well as the technical implementation of the website. The main concept was to create a progressive layout while emphasizing the overall ideas of the exhibition. The generative background brings it all together and runs as a recurrent thread through the whole pages.

See for yourself!

In every web design process, prototyping is crucial for effective UI design. The prototypes were created in Adobe Xd. While the website itself was built using HTML, CSS and Javascript, and P5.js for the generative background.